If there's one bridal designer who is dominating aisles across the world right now, it would have to be Jenny Packham. The Jenny Packham look - a blend of 1930s sleek satin silhouettes, exquisite beading and embroidery, and a romantic flirtatious boho vibe is definitely the bridal look du jour...

So it was with eager anticipation that we waited for the Jenny Packham 2013 wedding dresses to be launched, and we were not disappointed, and neither, we'll wager, will you be...

The new 2013 Jenny Packham wedding dresses have scaled back on the detailing, but kept the soft feminine column silhouettes. There's plenty of lace and chiffon on display and soft floral motifs adorn many of the dresses in the collection.

Cap sleeves and shoulder embellishments are a feature of many of the 2013 Jenny Packham wedding dresses, with high necks and backs but mini slits and covered buttons at the neck to add that 1930s feeling.

Jenny Packham wedding dresses are pretty pricey - ranging from €2000 - €5000 depending on the level of embellishment, so beware before you fall too heavily in love with one of these beauties, they will hit the wedding budget hard...

For more of the Jenny Packham 2013 bridal collection check out www.jennypackham.com

Jenny Packham is stocked exclusively in Ireland at sister boutiques

Anabel Rose, 6 Lower Merrion Street, Dublin 2 01 6110701  

Sharon Hoey, Mount Street, Dublin 2 01-6762772