Elie Saab - two words that set my heart beating, and trust me by the time you've seen all this post has to offer, yours will be too!

It's the new Elie Saab couture collection, launched a few weeks ago, which is different to the Elie Saab Pronovias bridal collection - this is the mainline gown collection, the oscar worthy dresses, the stuff dreams are made of and banks are robbed for...

But for pure unadulturated indulgence, we thought you'd like to see what Elie Saab had in store for the coming season. Also, this collection will likely influence a lot of the main bridal designers so it's good to see what will be coming for mainstream bridal 2013.

The stand out feature of each of these very individual dresses, is the beading. In this way Elie Saab 2013 very much echoes the direction Jenny Packham has been taking - adding lots of embellishment, for a shimmery sparkly showstopper that would turn every head on the aisle.

There is a rumour that Jessica Beale is going to be wearing an Elie Saab wedding dress for her summer wedding to Justin Timberlake, so maybe one of these beauties will be gracing her hotness...

This is a personal favourite here in the One Fab Day office - so innovative to use lace applique and to overlay with the mint green lace print - utterly beautiful.

The Elie Saab couture 2o12 collection hit all the same notes as the other Spring - Summer 2012 collections, with infusions of palest ice-cream pastels - perfect for a bride who doesn't want to wear white but wants a showstopper of a wedding gown none-the-less.

They're just dreamy...

And for the grand finale - a modern Barbie wedding dress - could you be any more princess than this gown? If only the girls from My Big Fat Gypsy Weddings would spend all that dough on something couture (and less on the fake tan and manky make up) could you imagine what they could get?? This beautiful Elie Saab wedding gown for a start!