One of the most pinned wedding dress designers in the world, Grace Loves Lace has launched the newest addition to its iconic bridal collection, the universally flattering Jones dress. With its high leg slit and clean lines, this form-fitting floor length gown is set to become another much loved addition to the ready-to-wear collection.

Prioritising comfort, the Jones Dress is the first of its kind in the collection as its design features a corset-like bodice created without uncomfortable boning or restriction, recognising that a bride will be in her gown for over eight hours on her wedding day. “Most brides almost expect that their wedding dress is going to be uncomfortable, with boning, zips and buttons cinching them into place," explains the brand's founder, Megan Ziems. "I wanted to design a gown that emphasizes a more structured, supportive look but stays true to our values of comfort first."

"Every detail of Jones is considered and intentional, her waist seam cinches in to emphasize an hourglass silhouette, vertical seams elongate the body and a fitted bodice shapes and supports the bust. She’s been designed using our buttery double layer stretch crepe to mold and adapt to the bride’s body,” explains Ziems.

Launching alongside Jones is the 100% silk Bo Shawl, designed to pair seamlessly with any ivory gown, this shawl oozes old Hollywood glamour which his having a major moment in bridal.

What we love about this new style is that it really does support and flatter bodies of all sizes. And to this end, it is available in sizes XS to XXXL.

Where to Find the Grace Loves Lace Jones Dress

The Grace Loves Lace Jones Dress will be available as part of the made-to-order and ready-to-wear ranges. The Jones Dress is sold exclusively at graceloveslace.com and at international showrooms which you can find here, including the showroom in London. You can also request a virtual appointment. Make sure to check out the gallery below for more images of this wonderful gown!