Minimal maximalism might sound like an oxymoron, but it's the perfect way to describe the new Max Fritz bridal collection by Sarah Seven. The New York designer's aesthetic is laid back but super stylish and each dress has its own distinct style - grandiose in its intentions but pared back in its vibe. But where did the name come from? Well, the designer was inspired by her travels to Austria, where 'to fritz' in fashion terms means to combine opulence with ease. Add 'Max' the equation and you're talking about taking it to the next level. Naturally, every gown has that signature Sarah Seven fit which accentuates the waist, whether it's a light-as-air ballgown style with pockets, a mermaid style in thick luxurious crepe, or a delicate slip dress in fine satin that is the contemporary bride's dream dress. There are 12 gorgeous gowns in the collection, so take a look.

Where to Buy the Bride by Sarah Seven Collection:

The Bride by Sarah Seven Bridal Collection is stocked at Ivory and Pearl, Co. Down. You can also shop the collection online by visiting the Sarahseven.com. See more gorgeous dresses in the collection in the gallery below!

Still looking for your dream wedding dress? Check out more of our favourite designer collections and the best Irish bridal boutiques here!